Job Brief:

We are looking for a Brand Manager who has significant knowledge of the full marketing mix

Key Result Areas:

- Defining and managing your brand.

- Conducting campaign management for marketing initiatives

- Producing marketing and promotional materials

- Monitoring and managing social media

- Producing internal communications

- Conducting customer and market research

- Overseeing outside vendors and agencies

- Managing PR with help of agencies

What you will need:

- Ability to demonstrate leadership with high energy and ability to strongly influence teams and individuals.

- Being able to distill strategy into discrete executable actions.

- Super aligned on customer experience & Identify opportunities by connecting the dots with market insights and data

- Ability to work collaboratively with other support functions.

What you will do:-

- Plan and drive the execution of the Brand Marketing

- Draft strong marketing briefs lead the process of agency briefings, creative development, event management, and activation roll-out for all campaign business objectives.

- Implement integrated marketing plans and strategies in sync with business plans, annual marketing calendar.

- Drive a pan-India strategy with a focus on key strategic cities ensuring excellence in execution and delivery against Brand KPIs.

- Ensure consistent and elevated brand positioning across all consumer touchpoints. Focus on delivering the brand strategy in a relevant and meaningful way, enhancing brand image, position, and reputation amongst consumers, in accordance with brand guidelines, design formats, and marketing principles.

- Ensure on-time planning leadership alignment of brand product campaigns followed by on-time reporting aligned with internal processes and expectations.

- Provide a clear vision and direction to indirect teams with relevant objectives and KPIs.

- Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement.

- Contribute to the planning of the India Omnichannel Marketing activation calendar

Knowledge, Skills, and Abilities :

- Significant knowledge of the full marketing mix

- Project management of integrated marketing campaigns

- Budget forecasting management

- Ability to collaborate internally and with external partners

- Demonstrated relationship management working with influencers, celebrities, or Public Relations

- Good understanding of the creative thinking and development process. Eye for details tenacious about peeling the layers.

Employment Type - Full-time

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