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20/07 Parul Rana
HR Manager at Amar Ujala Web Services

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Amar Ujala - Brand Solutions - Ideation & Execution (5-8 yrs)

Noida Job Code: 167935

1. Interpret brief from Media Marketing and client to understand the brand positioning, key Marketing Challenge, Brand/Initiative Objective and resources available (duration of activity, budgets available, other supports available etc)

2. Research to understand buyer behavior and varying industry perspectives / success models

3. Drive ideation across all relevant businesses (print, online, mobile, radio, events, Schools team, etc.) through brainstorming sessions, along with Commercial Editorial

4. Create complete marketing solution proposal for the brand including rollout plan, budgets, logistics etc, and secure approval basis suggested changes, if any

5. Execute agreed plan through key stakeholders in all relevant vehicles

Capabilities/Inter-linkages:

It will require working closely with

1. The Client team (typically senior level Marketing and Media teams)

2. Commercial Editorial team, who will own the execution of the proposed solution

3. Marketing and Product teams of all businesses to propose solutions that are within the brand and Editorial guidelines of each product

4. Media Marketing to maintain a steady pipeline of advertisers / brands, requiring a multi-media solution

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