AM/DM - Performance Marketing (5-6 yrs)
Responsibilities :
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing campaigns on Search Engines & Social Media Channels.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient Customer Acquisition Cost (CAC).
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale campaigns.
- Creating highly engaging ad copies and testing them for efficiency.
- Optimizing channels and campaigns for cost and performance, while managing both the cost of traffic and cost of acquisition.
- Identifying and testing new channels to meet, & exceed established critical metrics
Requirements :
- 5-6 years of prior experience in a similar role.
- Experience building effective multi-channel marketing strategies, PPC, social media and other digital channels.
- Expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills to leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- Experience in ecommerce is a plus
- Working understanding of pixels, analytics & attribution models
Following details will be required for the candidate (monthly metrics):
- How much budget have you worked with?
- How much CAC have you been able to drive?
- How much ROI have you been able to achieve?
- How much Revenue have you been responsible for?
- What awareness metrics have you worked on?
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
