Senior Executive at Skyleaf Consultants
Views:7 Applications:6 Rec. Actions:Recruiter Actions:0
AM - Digital Growth Marketing - Gaming (5-10 yrs)
Responsibilities :
- Manage and execute campaigns for new user acquisition for affiliate and brand partners
- Measure and report on the performance of marketing campaigns, gain insight with data monitoring, through funnel analysis.
- Hands on understanding of Competition mapping, consumer insights, budget management support in creatives.
- Prepare & monitor daily, weekly, and monthly progress report of the campaigns on decided KPI/metrics at partner level.
- Responsible for effectively buying media, negotiating rates to ensure Quality user acquisition
- Handle competition mapping, consumer insights for the channel
- Collaborate with cross functional departments across Design, CRM, Product, SEO, Finance, Compliance
- Hands on understanding of data mining and analytics
- Strong network for affiliate and brand partners for app and web inventories.
Requirements :
- High degree of ownership and drive to deliver measurable results
- High on collaboration and cross functional working
- Proactively identify, highlight & mitigate the operational issues on time
- Hands on understanding on MS excel, Appsflyer or any Marketing Automation Tool and Google Analytics
- Worked on programmatic platforms Taboola
- Prior experience in real-money gaming, fantasy sports will be an add-on
