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24/05 Kavita
Senior Executive at Skyleaf Consultants

Views:7 Applications:6 Rec. Actions:Recruiter Actions:0

AM - Digital Growth Marketing - Gaming (5-10 yrs)

Goa Job Code: 274247

Responsibilities :

- Manage and execute campaigns for new user acquisition for affiliate and brand partners

- Measure and report on the performance of marketing campaigns, gain insight with data monitoring, through funnel analysis.

- Hands on understanding of Competition mapping, consumer insights, budget management support in creatives.

- Prepare & monitor daily, weekly, and monthly progress report of the campaigns on decided KPI/metrics at partner level.

- Responsible for effectively buying media, negotiating rates to ensure Quality user acquisition

- Handle competition mapping, consumer insights for the channel

- Collaborate with cross functional departments across Design, CRM, Product, SEO, Finance, Compliance

- Hands on understanding of data mining and analytics

- Strong network for affiliate and brand partners for app and web inventories.

Requirements :

- High degree of ownership and drive to deliver measurable results

- High on collaboration and cross functional working

- Proactively identify, highlight & mitigate the operational issues on time

- Hands on understanding on MS excel, Appsflyer or any Marketing Automation Tool and Google Analytics

- Worked on programmatic platforms Taboola

- Prior experience in real-money gaming, fantasy sports will be an add-on

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