Alpha Infolab - Executive - Digital Marketing (2-5 yrs)
Key Responsibilities :
- Develop and implement digital marketing strategies to drive brand awareness, engagement, and website traffic.
- Plan and execute digital marketing campaigns across multiple channels, including social media, email marketing, search engine marketing, and display advertising.
- Monitor and analyze the performance of digital marketing campaigns using various analytics tools and make data-driven decisions to optimize campaigns.
- Work closely with the content team to create and distribute engaging content across digital channels.
- Collaborate with external agencies and vendors to manage digital campaigns and ensure timely delivery of projects.
- Stay up-to-date with the latest trends and developments in digital marketing and recommend new strategies to enhance our digital presence.
- Identify and develop partnerships with influencers and other relevant stakeholders to expand our reach.
- Develop and maintain relationships with key media outlets and online platforms to maximize exposure and reach.
- Create and manage digital marketing budgets to ensure campaigns are delivered within allocated budgets.
