Job Overview :

Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We- re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor's degree and relevant work experience.

Responsibilities and Duties :

- Create content marketing campaigns to drive leads and subscribers

- Use SEO best practices to generate traffic to our site

- Regularly produce various content types, including email, social media posts, blogs and white papers

- Actively manage and promote our blog, and pitch articles to relevant third-party platforms

- Edit content produced by other members of the team

- Analyze content marketing metrics and makes changes as needed

- Collaborate with other departments to create innovative content ideas

Qualifications :

- Bachelor's degree in English, Journalism or related field

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

- Excellent writing skills, as well as the ability to communicate and collaborate effectively

- The ability to consistently meet tight deadlines

- At least two years of experience writing for a B2B & B2C audience

- Experience using WordPress, Wix preferred

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