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08/12 B. K. Srinidhi
Senior Project Executive at Access Livelihood Consulting India Pvt Ltd

Views:386 Applications:89 Rec. Actions:Recruiter Actions:0

ALC India - Manager - Marketing & Communications (1-4 yrs)

Hyderabad Job Code: 20029

ENTERPRISE UNUSUAL, OPPORTUNITY UNUSUAL

India's marginalized producers battle formidable odds to eke out a fragile livelihood.

To such producers, ALC India offers professional services delivered by a team of passionate individuals who have graduated from some of India's best institutions and chosen the road less travelled. Today, we partner almost 65,000 marginalized producers, including small and marginal farmers, weavers, tribal, and small livestock holders. Our work is spread across five states - Andhra Pradesh, Karnataka, Maharashtra, Odisha, and Telangana. For more details please visit www.alcindia.org.

Transforming India Initiative

The Challenge

57 people possess as much wealth as the poorest 70 percent of the country and the richest 10 percent in India own 80 percent of its wealth.

The number of women participating in the labor force in India stands at a mere 27% and continues to drop further every year.

76% of children in the country do not have access to higher education.

India is ranked 141 out of 180 countries on the Environmental Performance Index.

The Hope

If the reality of the country lies in these newspaper headlines, the hope lies in the youth of the country. With the current education system failing to give any exposure to these pressing challenges or providing the students with the necessary competencies to solve them, most youth settle for jobs that provide a secure income and nothing more. With the right education, training and support, we believe that these youth can become entrepreneurs with the power to provide meaningful, sustainable and systemic solutions to these pressing challenges.

Would you like to take up this challenge- Be a part of the core team that is building a platform through which youth are equipped to discover, dream, design and develop their own enterprises-

If this interests you, write to us with your resume at hr@alcindia.org

Transforming India Initiative

ALC India has launched the Transforming India Initiative to provide a platform through which entrepreneurs and enterprises are equipped to discover, dream, design and develop.

In partnership with the Institute of Rural Management Anand (IRMA) and Development Management Institute Patna (DMI), the initiative will:

1. Accelerate existing enterprises with potential to scale up and sustain

2. Create entrepreneurs who have the necessary skills, mindsets and conscious leadership to address social, economic and environmental challenges

3. Establish enterprises that will impact the lives of a significant number of people and serve as model enterprises

The key to the programme will be the fellows who will transform into entrepreneurs, enable the acceleration of existing enterprises, and start up responsible enterprises. These fellows will have to be equipped with the necessary skills and mindsets to achieve these significant goals. They will then work towards creating an ecosystem where enterprises and entrepreneurs are nurtured.

For this initiative, we are looking for:

Marketing & Communications Manager

WHAT IS EXPECTED OF YOU:

1. Handle the marketing process for recruitment of fellows, including following up on leads and registrations over the phone and email.

2. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

3. Maintaining our social media presence across all digital channels

4. Measuring and reporting on the performance of all digital marketing campaigns

5. Planning, developing and implementing PR strategies

6. Liaising and building relationships with the media to ensure that the programme gets consistent coverage

7. Develop an asset base (such as photos and videos) for communication requirements

8. Develop communication materials including brochures, presentations, fact sheets, blogs, posters, videos, photo essays, presentations, press releases etc.

9. Identify, interact, engage and manage communications agencies (including digital, design, content, photography and film) to develop and produce marketing communication and material for internal and external communication.

SKILLS AND CAPABILITIES ESSENTIAL:

1. Good conceptualisation, ideation and visualisation capabilities

2. Expertise in online design tools (Canva, Piktochart, Mailchimp etc)

3. Experience in effectively navigating social media

4. Must be proficient with MS Office (Word, PowerPoint)

5. Creating online videos and flash animations will be a plus

6. Capable of working on several projects concurrently

7. Can work as part of a team or individually with minimal supervision

8. Excellent written and oral communication skills in English

9. Ability to work with tight deadlines, prioritise and work under

10. Ability to listen, quickly comprehend and provide solutions for immediate issues as well as long-term situations.

11. Demonstrated ability to cultivate, build and maintain strong working relationships with others from diverse backgrounds and perspectives in professional life.

WHAT YOU SHOULD HAVE:

QUALIFICATION: Graduation/ Post-Graduation from reputed university/institute/ college

EXPERIENCE: A minimum of 1-4 years of relevant work experience

WHAT WE OFFER TO YOU:

1. Non-hierarchical work environment

2. A professional work environment and job satisfaction

3. Work-life balance

4. The joy of creating social impact

5. The chance to work with and learn from highly experienced professionals

6. A chance to truly experience and understand the real India

Interested :

We would be delighted to hear from you. Please apply with your updated resume to apply for this position.

To know more about ALC India, please visit www.alcindia.org.

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