Primary purpose of the role:

- Analyze and evaluate media proposals to prepare recommendations that best meet the media objectives and strategies for the client's recruitment.

- Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency

- Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required.

- Is at all times alert to new media and new methods of using existing media and new developments and shares with the planning group of such developments.

- Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group

Job Description :

- Define and develop strategy and roadmap for all organic and inorganic user acquisition and retention activities for the platform.

- Build the entire digital marketing stack including but not limited to SEM, Social, Programmatic, Affiliates, Push Notifications, Emailers and more.

- Formulate strategy as per the client's objective to meet digital media goals Campaign execution, optimization, reporting on Google AdWords, FB Ads. Ideating on the Social media strategy.

- Design Promotion Strategy : Develop, implement and manage social media strategy for projects.

- Working with content and design teams to create suitable content for each stage of a customer's digital journey.

- Analysing demographics, socio-economic factors among many other parameters in order to determine a comprehensive context for campaigns.

- By managing the budget after assessing the market and putting together a bidding strategy, as well as taking care of expenses and providing the client with a prospectus detailing the projected monetary returns of the ad placement.

- Identifying trends and insights from the reporting data and optimize spend and campaigns, based on insights and different business goals.

- Be proactive in initiating and setting up processes within the team to constantly improve the working efficiency.

Skill : 

- Should possess knowledge on all forms of media Including TV, Radio, Print, OTT, Digital.

- Must be extremely accurate and detail oriented

- Ability to think strategically

- Entrepreneurial in spirit

- Strong Presentational skills

- Excellent written and verbal communication skills and proven problem solving ability

- Strong interpersonal and relationship building skills

- Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors

- Must have hands on knowledge and ability to use media tools such as BARC, IRS, TGI, TAM, MAP

- 4 Plus years of Media Planning experience

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