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18/01 Aayush
Manager HR at Agaston Mobiles Pvt Ltd

Views:446 Applications:114 Rec. Actions:Recruiter Actions:2

Agaston Mobiles - Marketing Manager - BTL (5-10 yrs)

Noida Job Code: 23517

We are looking for Marketing Manager (BTL) to join our Team. You will be responsible for overseeing marketing policies & programs as well as identify areas of improvement to increase brand awareness. The primary responsibilities of the role are as follows:

1. BTL Marketing;

- Providing complete local marketing support to retail centers,

- BTL budgeting & preparation of BTL Marketing Calendar,

- Conceptualizing and driving BTL activations for the retail centers,

- Responsible for footfall enhancement through center-specific activations,

- Competition analysis to understand the new trends in the market,

- Catchment study for upcoming centers for effective Store/Center launch marketing plan,

- Coordination with Head Office for ATL implementation.

2. Branding & Visual Merchandising:

- Coordination with agencies for designing promotional collaterals,

- Planning for Clinic-specific marketing collaterals like POSM, signages, leaflets, etc.,

- Ensuring compliance with brand guidelines,

- To ensure greater brand visibility and create higher brand recall.

3. Tie ups & Vendor Management

- Cross promotion and tie ups with other brands for activations,

- Creation of partnership proposals for activations,

- Handling Vendors and Store/Center team for activations,

- Effective coordination with media agencies to make use of publicity as an effective marketing tool.

Skills & Competencies

- Marketing & Sales Competency

- BTL Planning & Execution

- Alliances & Partnerships

- Event Planning & Execution

- Excellent Presentation Skills

- Strong Communication & Negotiation Skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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