HR Head at DS Finworld Pvt Ltd
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Afinoz - Digital Marketing Specialist - SEO/Social Media (1-2 yrs)
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Formulate strategies to engage with users across diverse Digital and Social Media Platforms
- Plan and monitor Social Media Campaigns (Instagram, Facebook, Twitter, LinkedIn, etc.)
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Run and Monitor campaigns for Google Ads, Facebook for Lead Generation.
- Have a good knowledge of SEO techniques (keyword search, Article Writing, Editing, Image optimization, etc.)
- Set up and optimize company pages within each platform to increase the visibility of the company's social content.
- Moderate all user-generated content in line with the moderation policy for each community, Collaborate with designers to create impressive designs for better Branding
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Provide creative ideas to create engaging content for content marketing activities
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google AdWords, etc.)
Requirements :
- Proven working experience in social media or related field
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer oriented with good multitasking and organizational ability
- Fluency in English
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