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18/09 Seema
Talent Acquisition at Adyogi

Views:100 Applications:38 Rec. Actions:Recruiter Actions:24

Adyogi - Senior Associate - Growth Marketing (2-5 yrs)

Gurgaon/Gurugram Job Code: 292351

We are seeking an experienced and talented senior associate of Growth Marketing to be a part of the marketing team and accelerate our growth. The ideal candidate will be responsible for designing and executing marketing strategies that increase customer acquisition, retention, and revenue.

Roles & Responsibilities :

- Develop and execute data-driven strategies that increase customer acquisition, retention, and revenue

- Collaborate with the sales team to optimize lead generation and conversion rates across all customer acquisition channels.

- Work with the sales team to develop and refine sales messaging and positioning, and ensure consistent communication across all marketing and sales materials.

- Collaborate with the sales team to develop sales enablement materials, such as case studies, presentations, and proposals, that align with the overall strategy.

- Leading a high-performing team to create and implement strategic initiatives across various functions including Sales, performance marketing, events, social media marketing, product marketing and partnerships.

- Build and communicate a comprehensive growth Strategy to help the business achieve its revenue goals. leading, developing and inspiring a team of growth marketers.

- Analyzing our current acquisition and retention strategy and researching competitors.

- Taking ownership of our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing, and influencer marketing.

- Own and improve our prospects into customers. Working closely with sales and the UX/UI team, Identify, test, and roll out improvements with a focus on messaging, pricing, and UX.

- Ensuring our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.

- Working closely with a variety of stakeholders across sales, finance, marketing, development, operations, and customer success to make sure plans and projects are communicated accordingly.

- Analysis; use GA, Google Tag Manager, and Mixpanel to measure and improve CAC, MRR, and LTV.

Eligibility Criteria:

- 2+ years of experience in a growth marketing role,

- Experience of working for a Cloud or SaaS business.

- Demonstrable experience of influencing growth.

- A data-first approach.

- Advanced user of analytics tools - Google Analytics, Google Tag Manager, Mixpanel.

- Excellent communication skills and the ability to work with diverse teams.

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