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27/04 Ayush Saini
Recruitment Consultant at Cultor Recruit

Views:29 Applications:11 Rec. Actions:Recruiter Actions:7

Advertising/Copywriting Role (5-7 yrs)

Mumbai Job Code: 157115

Location: Malad West, Mumbai

CTC: 900,000

About the company:

A well-funded VC-backed start-up with customers in 162 countries and growing rapidly. They are working to enable women to take charge of their health, especially period. Their products combine tech and Ayurveda to solve women's problems and empower them. This might not be a typical 9 to 5 job. You- ll not only set your own benchmarks but also paves the way for future teammates.

Work Description:

- Write marketing & advertising copies for use in print, internet, broadcast media to position & promote the sale of healthcare goods and services.

- Write SEO & paid ads content, web pages, PR articles, sales letters, speeches and other related informative, marketing, and promotional material.

- Conceptualize ideas and draft communication for social media, mailers, websites, ad campaigns, blogs. You will be expected to create true- to-brand, scroll-pausing cool creative communications.

- AB test Google Ads copies and landing pages to boost click-thru-rate & reduce bounce rates

- Craft scripts for 15 - 120 sec ads to boost video view retention rate.

Candidature requirements :

- 5 years of exp. in crafting headlines, advertising copies, scripts for paid media [mandatory]

- Specialization in crafting messaging for FMCG product marketing run on paid media

- Experience as a scriptwriter, ads producer, editorial content.

- Prior experience in defining BRAND KEY, functional, emotional benefits [added plus]

- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity.

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