Managing Director at Work Advantage Pvt. Ltd.
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Advantage Club - Vice President - Marketing (4-12 yrs)
We're currently on the lookout for someone who can help in developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams and help in deploying the marketing budget efficiently with data driven ROI calculations.
Key responsibilities :
- Responsible for promoting brands in the existing corporates.
- Help in Acquisition and on-boarding of new corporates and promoting Advantage Club with them
- Overall promotion of our platforms via various social media platforms, e-mailers- (shared and dedicated), notifications
- Set current and long-term goals for internal teams and Leading the marketing initiatives and adding inputs to the existing marketing policies
- Deploy the Marketing department's budget efficiently with data driven ROI calculations
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary. Prioritize marketing projects and allocate resources accordingly
- Prepare daily reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Develop and implement a cohesive marketing plan to increase brand awareness.
- Take ownership of marketing initiatives and traction
- BTL and ATL campaign
Requirements:
- Proven work experience as a VP Marketing, Marketing Director or leading marketing for a startup and experience of taking it to next level is a plus.
- MBA from Tier A College is a plus
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google AdWords
- Experience with CRM software and digital marketing tools and techniques
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mind-set, with ability to make difficult decisions
- Degree in Marketing, Communications or relevant field
This is your chance to work at a fun start-up. We love challenging the status quo. We- re growing really fast. There's a lot to learn and you will be working very closely with the founders of the company. There are no doors that need to be knocked for ideation & discussion.
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