Senior Chief Manager at Aditya Birla Sunlife Asset Management Company Ltd
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Aditya Birla Sunlife Asset Management Company - Channel Marketing Role (3-5 yrs)
To promote Brand and drive towards purchase in Markets :
- Provide inputs for market feasibility analysis from a marketing POV
- Study of Specific Marketing Needs, mediums available and target audience
- Preparation of Brief and Creative Development in line with the master campaign
- End to End Creation and Sustenance of Focused Campaigns in collaboration with the central marketing team. Amplifying the campaign in co-ordination with the marketing team at HO - BTL, Digital, PR
- Training and Cascade of the campaign to our representative and EM Distribution
- Tracking and Feedback for tweaks
- Analytics support for monitoring effectiveness of sale and utilisation of budgets
- Marketing advisory for local campaigns keeping the Organisation Mandate in mind
- To design and develop a BOP to help distribution achieve wider penetration
- Creation of the branded program for advisor recruitment
- Creation and Cascade of Communication
- Monitor and improvement of feedback
- To increase brand recall among distribution for Business Development and expansion of market
- To create visibility and sales tools in markets to help penetrate newer customer and drive channel preference
- POS to be developed to get customers drive consideration of the product
- Marketing support with respect to product literature
- To promote newer avenues of distribution through relevant marketing tools
- Promotion of newer channels launched in emerging markets. For ex: Payment Banks
- Drive relevance and training
- Promoting Usage
