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13/05 Richa Mishra
Senior Chief Manager at Aditya Birla Sunlife Asset Management Company Ltd

Views:46 Applications:12 Rec. Actions:Recruiter Actions:1

Aditya Birla Sunlife Asset Management Company - Channel Marketing Role (3-5 yrs)

Mumbai Job Code: 213073

To promote Brand and drive towards purchase in Markets :

- Provide inputs for market feasibility analysis from a marketing POV

- Study of Specific Marketing Needs, mediums available and target audience

- Preparation of Brief and Creative Development in line with the master campaign

- End to End Creation and Sustenance of Focused Campaigns in collaboration with the central marketing team. Amplifying the campaign in co-ordination with the marketing team at HO - BTL, Digital, PR

- Training and Cascade of the campaign to our representative and EM Distribution

- Tracking and Feedback for tweaks

- Analytics support for monitoring effectiveness of sale and utilisation of budgets

- Marketing advisory for local campaigns keeping the Organisation Mandate in mind

- To design and develop a BOP to help distribution achieve wider penetration

- Creation of the branded program for advisor recruitment

- Creation and Cascade of Communication

- Monitor and improvement of feedback

- To increase brand recall among distribution for Business Development and expansion of market

- To create visibility and sales tools in markets to help penetrate newer customer and drive channel preference

- POS to be developed to get customers drive consideration of the product

- Marketing support with respect to product literature

- To promote newer avenues of distribution through relevant marketing tools

- Promotion of newer channels launched in emerging markets. For ex: Payment Banks

- Drive relevance and training

- Promoting Usage

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