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24/05 Tonaya Mitra
TA Partner at Aditya Birla Fashion & Retail Limited

Views:165 Applications:62 Rec. Actions:Recruiter Actions:0

Aditya Birla Fashion & Retail - Area Manager - Sales - Retail Vertical (2-12 yrs)

Maharashtra Job Code: 214857

Area Retail Manager - Maharashtra


Financial Aspect :

- Improve the profitability of business & Increase Revenue

- Achievement of franchisee ROI

- Weekly billing to AFS Buy-n-Sell stores & achieve primary sales

Franchisee Management :

- Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc

- Encouraging investment from franchisees

Merchandise Management :

- Merchandise Buy planning process with franchisees with strong focus on product mix and regional nuances on consumer choices

- Ensure freshness in stores with adequate DOC

Store Operations :

- PSOP Excellence: Undertakes regular store audits and improve on gaps

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

- Drive activations to improve KPI and overall staff excellence

Understanding Consumer needs :

- Information Collection- Ensure compliance to the procedures and a high rate of registration.

- Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

- Develop rapport with top customers (approx 20) of every store.

Marketing :

- To drive marketing campaigns for stores through BTL activations and close working with Brand marketing teams

- Drive CRM campaigns and build customer loyalty

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