Senior Human Resource Recruiter at Adda247
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Adda247 - Email Marketing Specialist (4-8 yrs)
Job Description- Email Marketing Specialist
Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business
Primary responsibilities -
- Create email marketing campaigns to promote products .
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are sent in proper form and template.
- Proofread emails for clarity, grammar, and spelling.
- Develop a personalization strategy.
- Include specific graphics, incentives, and detailed descriptions.
- Review messages for brevity.
- Send messages to those who have opted in for messages.
- Ensure messages are mobile-friendly.
- Create database of emails for lead generation.
- Follow up on interested respondents.
Purge non-deliverable email addresses and opt-outs.
- Include persuasive 'call-to-actions' in advertisements and promotions.
- Place orders for products.
- Design and write press releases.
- Track and analyze direct and interactive marketing campaigns.
- Use statistical analysis and reports to create campaigns.
Requirements :
- Should have worked on B2C products:
- Should have handled minimum 2 million user base for mailing
- Should have worked any of these tools - Clevertap, Netcore, Mo Engage, MailChimp etc
- Should be expert in email inboxing
- Should have had kpis of open rate, click rates, conversions
- Should know warmup plans and able to scale email to 1-2mn per day
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
