Senior Manager - HRBP at Adda247
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Adda247 - Director/AVP - Search Engine Optimization (8-19 yrs)
Adda247 is hiring for the role of Director/ AVP-SEO to join our Digital Marketing team who will be responsible to coordinate SEO efforts, including on-page and off-page optimization, and will be to drive growth in subscriber base (for Adda247 web & app) via organic channels.
Roles and Responsibilities :
1. Create strategy and roadmap with initiatives to grow organic discovery and subscriber-base, from owned media via SEO.
2. Work with team to drive day-to-day execution of organic initiatives, tracking, and reporting of metrics. Work with the content team to drive content calendar, and execution of content marketing initiatives (website, Youtube, etc.)
3. Work cross-functionally to drive SEO optimizations, integrations of new tools/APIs on web & app, drive features (web & app) that enhance user experience and effectiveness of SEO, and to identify trends and insights from data and user journey (pre and post subscription).
4. Define and evolve metrics to measure the impact of SEO initiatives(Eg. Organic impressions, Keyword rankings, Organic traffic, Subscriptions from organic, etc).
5. Create daily, weekly and monthly reports to track impact on business metrics.
Desired Candidate Profile :
1. MBA/MCA/BTech/Other PG qualification.
2. Extensive experience (atleast 8+ years) in leading SEO & Organic initiatives for consumer-facing business or in early age startup.
3. Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, etc.)
4. Should be able to frame strategies to 3X our traffic and leads inflow.
5. Experience with SEO reporting.
6. SEO team leadership and management experience in a results-focused environment.
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