Asst. Manager HR at Adcanopus Digital Media Pvt Ltd.,
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ADCanopus - Media Buying Role (1-4 yrs)
Job Role - Media Buyer (CPI Delivery)
Functional Area- Digital Marketing
Experience- 1-3 years
Skills- Hands on experience on Platforms/ Tools of Media Buying.
Understanding of validation & optimization concept .
Hands on experience on CPI model.
Roles & Responsibilities -
- Experience of Media Buying or equivalent, including Digital Marketing Conceptual and executional knowledge.
- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
- Familiarity with the concepts of DSP's and SSP's also Platforms/ Tools such as Appnexus, Pubmatic, Sitescouts, Fyber, Adwordsetc,
- Should be flexible with the working Model's as such CPI.
- Excellent understanding of online media planning, implementation and optimizations
- Proficient in using standard online media research and planning tools (e.g. TMT, Google Analytics, etc)
- Strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the digital activities
- Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.
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