Senior Talent Search Executive at Anther HR Solutions
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Activations Head - Sales - Advertising Firm (5-7 yrs)
Primary responsibility:
Ensure budgeted P&L and revenue achievement and timely collections for the station
- Profit & Loss Account Management
- Prepare and implement the annual activation strategy for the station
- Prepare and implement the activation calendar for the station in conjunction with the Station Director and the National Activation Head
- Develop and monitor costs and build the Activation business into a profitable and scalable vertical
- Develop monetizable properties in the activation space and drive implementation
- Provide direction to the Activation team by developing, implementing and monitoring progress of the yearly and monthly plan
- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share
- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization
- Recommend pricing strategies / tactics for the station
- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback
- Aid team members in achieving their targets
- Help and aid in large value sales closures
- Contribute to ideas and concepts
- Meet and build relationships with key accounts (agencies and clients)
Team Management - Monitor, coach and train team members to ensure high levels of competence in the team
Requirements :
- 5-6 years experience in Business Development, experience in handling P&L
- Full time MBA
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