HR Executive at Acropaints
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Acro Paints - Senior Executive - Digital Marketing (2-5 yrs)
Senior Digital Marketing Executive
Job description
Roles and Responsibilities :
- Plan and execute all digital marketing campaigns based on marketing strategies / email or phone database / remarketing ads etc.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Implementation and analysis of FB Pixel, Google Analytics, Google Tag Manager, and similar tools
- Optimize user funnels for e-commerce projects or lead-generation campaigns
- Getting Digital Marketing Strategy & Advertising Strategies which include Social Media, S.E.O., Google AdWords and any other platforms as per requirements, from the external agency.
- Day-to-day management of online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, videos etc.
- Creating monthly analytical reports.
- Scheduling copy for release at optimal times.
- Monitoring users' engagement with and feedback on every post.
- Analysing and reporting on the effects of publications.
- Keeping track of data and analysing the performance of social media campaigns
- Stay up to date with the latest social media best practices& technologies
- Manage the day-to-day handling of all social media channels(LinkedIn, FB, Twitter, Insta, etc)
- Manage a budget for social media activities
- Use analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
- Creating monthly analytical reports.
- Planning and executing tasks as per the deadline.
Desired Candidate Profile :
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience as a social media manager or a similar role for 2 years
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent written communication skills
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