Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
10/12 Akash Thakare
HR at Rectraiment Services Pvt Ltd

Views:50 Applications:21 Rec. Actions:Recruiter Actions:0

Acquisition Marketing Manager - IT (3-5 yrs)

Gurgaon/Gurugram Job Code: 101997

Acquisition Marketing Manager


We are hiring for one of the leading organization,

Position: Acquisition Marketing Manager

Location: Gurgaon

In this role you will :

1. Help drive the marketing strategy, develop audience-targeted campaigns, and partner cross-functionally to successfully execute acquisition plans.

2. Create new channels for inbound leads/ Engagement through Content Distribution among various channels

3. Conduct customer advocacy case studies and success stories/Collaterals/Testimonials

4. Build Knowledge Resources for lead acquisitions

Responsibilities :

Marketing Programs:

1. Drive the strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help Indshine drive upmarket new customer acquisition growth.

2. Create annual and quarterly marketing plans and targets for this segment to focus on new acquisition and accelerate existing opportunities.

3. Present regularly on program performance and success.

Cross-functional collaboration :

1. Partner effectively with cross-functional teams, including Channels, Campaigns, Marketing Ops, and Content teams to create segment optimized campaigns.

2. Partner with sales to monitor lead flow and to optimize the impact of marketing activities.

Project management and new initiatives :

1. Track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.

Affiliates program :

1. Create and own the strategy, development, budget, and execution of the affiliates programs to drive ROI positive acquisition growth.

2. Manage the day-to-day of the affiliate program to hit monthly growth targets.

3. Onboard new partners

Must-Have :

- A proven track record of scaling campaigns, an impact on the business, and hitting growth and ROI targets.

- A startup attitude and problem-solving, strategic, and analytical skills. Ability to roll out complex, data-driven marketing campaigns.

- Managing affiliate marketing programs and an expert negotiator, who can work creatively and nimbly to achieve goals.

- Track record of delivering improvements in Return on Ad-Spend (ROAS), Lead acquisition costs (LAC) across digital marketing channels and campaigns

Akash Thakare,
Principal Consultant,
Rectraiment Services Pvt. Ltd.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.