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29/06 Narendra Kumar
Business Manager at Benison Consulting Private Limited

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Acquisition Manager - Mobile App & Web Services Marketing - Gaming Firm (4-7 yrs)

Mumbai/Navi Mumbai Job Code: 122219

We are looking candidate for a Mumbai based fast growing online live gaming organization

Responsible for acquisition campaign planning & execution for both product - Web & Mobile App (Android & iOS) :

Mobile App :

- Define and execute the monthly/quarterly strategy for mobile marketing, across all relevant devices and platforms(Android & iOS).

- Drive high quality installs for mobile app (Android/iOS) using established and emerging marketing acquisition methods.

- Managing Google AdWords & Facebook account as part of paid media strategy to deliver 5k quality installs per day.

- Promoting app installs through Mobile native advertising and Real time bidding with partnering agencies to maximize Return on Advertising Spends.

- Build strong relationships directly with advertisers and ad agencies.

- Setup campaign tracking & reporting to analyse campaign in better way.

- Explore and identify potential App Stores for app distribution.

- Analysing post-install campaign metrics regularly and use the learning for product innovations and improvements.

- Expert in using smart analytics toll like MobileAppTracking, GameAnalytics, Adjust, Localytics, Clevertap, Firebase, App Annie, Hasoffers, Google Analytic and other similar

Web :

- Creating Monthly/Quarterly user acquisition plan for different product.

- Managing search engine marketing (pay per click SEM) campaigns on Google Adwords.

- Managing Display advertising on Google display network and Yahoo display network.

- Managing Facebook campaign as part of paid social media to acquire quality traffic/users.

- Identify and prospect new advertisers and ad agencies, build and expand executive-level relationships to drive quality leads / web traffic.

- Managing optimization of landing page, creative to improve conversion rate & ROI for search marketing campaigns.

- Conduct keyword research, keyword segmentation & ad copies for search marketing & optimization campaigns

Other requirements :

- Candidate should have managed Third party Agencies as part of his affiliate marketing.

- Must have handled a team size of 5 people.

- Data driven decision making capabilities are desired.

- Experience from Real Money gaming segments preferable.

- Must be able to delegate within the team and suitably report to the management through Weekly, Monthly, Quarterly MIS.

Note: Immediate Joining

Interested candidate may call at +91 99531 38435 

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