HR - Executive at Achyutam International
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Achyutam International - Manager - Customer Retention (7-20 yrs)
1. Reduce churn rate by analysing customer data, planning and executing CRM campaigns in collaboration with the channel operations teams and implementing an effective user segmentation/clustering strategy
2. Plan and execute relevant and highly personalized direct marketing and customer engagement campaigns via push notifications, in-app messages and other relevant channels to improve customer engagement levels and increase share of the customer's wallet
3. Identify trends in field agent behaviour by analysing retail outlet visit and engagement datasets. Leverage data to anticipate gaps in field operations and work with channel leadership to devise strategies that improve agent performance.
4. Facilitate an indepth understanding and deployment of campaign management and analytics tools for all growth team members
5. Lead, motivate and develop a skilled team which delivers industry leading service and retention levels through the development and application of disciplined operational techniques (sound operational skills a given)
6. Identify and drive the transition of retention and adjustment activities from offline to online and deal with any resulting implications to optimise customer satisfaction and profitability
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