Recruitment Specialist at Antal International Network
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Account Manager - Pay Per Click - Internet/Online (3-5 yrs)
- Managing PPC campaigns on Google Adwords, Yahoo, Bing networks, and other search engines.
- Thorough understanding of Google Analytics - able to analyze all different parameters and set up goals and funnels.
- Managing PPC Campaigns on Facebook, Linkedin and other social media networks.
- Deciding overall strategies for PPC campaigns.
- Keyword Research and Finalization according to the PPC campaign objectives using different tools.
- Creation of different PPC ad variations as per ad group requirements.
- Analyzing site and landing pages of campaigns and propose necessary changes from PPC perspective.
- Campaign uploading and final setup.
- Bidding on the keywords according to the budget and PPC campaign objectives.
- Different report generation to analyse the PPC account in various levels and reporting the same to the client on weekly or monthly basis.
- Regular analysis of account performance and optimizing accordingly using different analytics tool.
- Client Communication - Regular client communication through mail and phone calls and to ensure client retention.
Requirements :
- Good communication skills, able to write effective ad copies.
- Strong leadership skills
- Self motivated with passion for marketing, advertising & campaign management
- Must be Google Adwords certified.
- Very good with numbers, with an open analytical mind
- Guys with experience in Email marketing is a plus.
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