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22/02 Akanksha Gupta
HR Executive Recruitment at LizLyn Carrers

Views:36 Applications:21 Rec. Actions:Recruiter Actions:5

Account Manager - Paid Media - Digital Marketing Agency (3-5 yrs)

Mumbai Job Code: 148229

A well-known name in the Digital Marketing Agency industry is looking out for Paid Media Account Manager for their Mumbai Office.

KEY REQUIREMENTS :

EXPERIENCE : 3 to 4 years

JOINING : Immediate (Work out of the office and should bring their device)

- Plan, execute, monitor and optimize ad placements through paid campaigns.

- Paid campaigns include channels: Google paid search (SEM), display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)

- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid campaigns to stakeholders

- Manage a large number of campaigns and budgets at the same time

- Monitor program outcomes, budgets and competitive landscape

- Collaborate across teams internally and with vendors, partners

- Provide regular and ad-hoc reports

- Assist in the development of online marketing forecasts and business cases to influence advertising decisions

- Identify causes and solutions to issues or unexpected results

- Stay up to date on new developments, trends and technologies in the search and display advertising space.

- Integrate best practices

- Focusing on customer acquisition, managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)

- Always be testing and learning! Plan A/B and multivariate testing tools and environments

- Integration of marketing, analytics & CRM tools for better tracking and campaign optimizations. Eg. - Google analytics, Google Ads, Facebook, GTM, Firebase, Salesforce etc

- Lead the media part in the pitches. Give strategies, campaigns and present them to the client as well

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