Sourcing lead at EDGE Executive Search
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Account Manager - B2B Sales - FM Channel (1-5 yrs)
One of the leading FM channels in the country today. The channel is available across multiple cities country-wide, including Delhi, Mumbai, Chennai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits the channel is synonymous with less talk, more music. Part of a major media group, the company is growing rapidly through acquisitions and headed to be a dominant player in the industry.
The Job :
As an Account manager, you will manage individual sales across identified accounts and build relationships to ensure continued business. Key deliverable include :
- Maximizing sales revenues and achieving given sales & collection targets.
- Make proposals, agreements.
- Promoting and selling advertising space on Radio & Digital platforms
- Organizing on-ground activation for clients brand promotions.
- Negotiating on rates and deliverables of a campaign with the buyers and managers and closing deals.
Interacting with clients :
1. Creating briefs according to client needs.
2. Pitching of properties.
3. Ensuring timely delivery of briefs.
- Coordinating and integrating with the Programming, Creative and Digital Marketing team.
- Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
Drive Digital Sales :
1. Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
2. Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
3. Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
4. Understanding of selling influencers on social media & their relative costing
5. Effective monetization of all social/digital platforms of Fever network
6. Digital sales for Podcast, FabPlay, FabMarket
7. Effective monetization of all social/digital platforms
Experience in handling Direct sales with close client relationships is essential. Direct experience in Digital Media sales is must. This is an individual contributor role.
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