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07/11 Ankita
HR Manager at Datawrkz

Views:412 Applications:109 Rec. Actions:Recruiter Actions:33

Account/Campaign Manager - Advertising Firm (1-5 yrs)

Bangalore Job Code: 97465

Key Responsibilities: 

Campaign Management & Optimization:

- Create, implement, track, analyze and optimize online marketing campaigns using Google Adwords, Facebook and Programmatic tools

- Learn and implement campaigns on new Digital Advertising platforms including Snapchat, TikTok, Quora, Reddit etc

- Drive campaign success metrics including CTR, CPC and CPA by closely monitoring delivery and analytics

- Work with internal teams to manage client concerns

- Coordinate with the Operations Head and Finance to ensure a smooth invoicing of campaigns.

- Work closely with Digital Advertising platform teams to improve campaign delivery 

Client Servicing and Account Management : 

- Be the SPOC for the clients handled

- Understand client's marketing objectives and translate to campaigns on different Digital Advertising platforms

- Explore upsell opportunities with existing clients

- Updating clients and internal teams on a regular basis about the performance of the campaigns.

Initiatives :

- Share, educate and assist the internal team members and clients with relevant insights to improve the company's offerings

- Survey digital landscape for additional tools/environments to partner with to drive client results

Qualifications, Skills and Experience :

- B.Tech with up to 5 years of relevant experience or MBA with up to 3 years of experience/relevant coursework

- Prior experience working on client proposals and presentations

- Strong written and verbal communication skills

Key Competencies :

- Analytical: Enjoys working with numbers

- Learning: a quick learner and passionate about working in a rapidly evolving industry: comfortable in learning new things every day

- Proactive: able to handle a situation and tests out alternatives independently.

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