Lead - HR, Digital at ABP Pvt Ltd
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ABP Digital - Senior Executive - Digital Marketing (1-3 yrs)
Senior Manager - Digital Marketing
Social Media and Paid Marketing:
- Run Paid Campaigns on ABP Digital platforms: Facebook/ Google/Other relevant ad networks with a strong understanding of the Lead Generation and PPC.
- Create a robust digital strategy and plan for different digital marketing campaigns & projects.
- Collaborate with Affiliate Partners to run and optimize marketing campaigns with predefined objectives
Email Marketing & Content Redistribution :
- Planning and execution of special emailers for ABP Websites
- Ideate new ways of driving website sign-ups for newsletter/notification/ logins / App downloads or any other services that ABP websites may offer.
Other Responsibilities :
- Collaborating with partners :internal & external content providers, designers & tech agencies.
- Identification of new social media trends.
- Online reputation management for ABP websites.
- Customer engagement activities like contests via omni channel marketing.
Note: Bengali reading and writing is mandatory for this position