11/09 Subrata Manna
Lead - HR, Digital at ABP Pvt Ltd

Views:123 Applications:23 Rec. Actions:Recruiter Actions:14

ABP Digital - Senior Executive - Digital Marketing (1-3 yrs)

Kolkata Job Code: 90421

Senior Manager - Digital Marketing


Social Media and Paid Marketing:

- Run Paid Campaigns on ABP Digital platforms: Facebook/ Google/Other relevant ad networks with a strong understanding of the Lead Generation and PPC.

- Create a robust digital strategy and plan for different digital marketing campaigns & projects.

- Collaborate with Affiliate Partners to run and optimize marketing campaigns with predefined objectives

Email Marketing & Content Redistribution :

- Planning and execution of special emailers for ABP Websites

- Ideate new ways of driving website sign-ups for newsletter/notification/ logins / App downloads or any other services that ABP websites may offer.

Other Responsibilities :

- Collaborating with partners :internal & external content providers, designers & tech agencies.

- Identification of new social media trends.

- Online reputation management for ABP websites.

- Customer engagement activities like contests via omni channel marketing.

Note: Bengali reading and writing is mandatory for this position

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