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09/04 Surabhi Chakraverti
Senior HR at A2Zapps.com

Views:157 Applications:63 Rec. Actions:Recruiter Actions:12

A2Zapps.com - Senior Executive/Manager - Marketing & PR (3-10 yrs)

Navi Mumbai Job Code: 32616

Job Description of Marketing & PR Manager

- Develop and implement an integrated strategic communications plan to advance Resurgence brand identity; broaden awareness of its values and priorities; and increase the visibility of its readership across a wider audience including the youth.

- Raise the profile of Resurgence magazine, increase the membership base of The Resurgence Trust, develop and implement a company wide plan to increase membership and sales.

- To develop and maintain a database of media contacts.

- Create marketing/public relations strategy that will allow Resurgence to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.

- To achieve frequent, timely and positive media coverage across all available media.

- Identify challenges and emerging issues faced by the organisation and have the ability to quickly grasp complex technical and business concepts and express them in clear language. Work with the trustees and staff to recognise internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.

- Develop Resurgence print communications including the annual marketing report and marketing collateral materials and manage relationships with associated suppliers and clients.

- Work with the Website Manager to maximise the impact of electronic communications in relation to marketing and new media.

- To develop an annual marketing plan in conjunction with the Membership Manager and Website Manager.

- Serve as communications spokesperson to Resurgence trustees and as a spokesperson and lead person on media interactions that help promote and/or impact the organisation.

- Exercise judgment to prioritise media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.

- Actively engage, cultivate, and manage press relationships to ensure coverage surrounding Resurgence programs, special events, public announcements, fundraising, Outreach activities and other projects. Particularly media coverage for The Resurgence and business concepts and express them in clear language. Work with the trustees and staff to recognise internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.

- Develop Resurgence print communications including the annual marketing report and marketing collateral materials and manage relationships with associated suppliers and clients.

- Work with the Website Manager to maximize the impact of electronic communications in relation to marketing and new media.

- To develop an annual marketing plan in conjunction with the heads and management

- Serve as communications spokesperson to Resurgence trustees and as a spokesperson and lead person on media interactions that help promote and/or impact the organisation.

- Exercise judgment to prioritise media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.

- Accompany Marketing head on speaking engagements and represent Resurgence at events, including public speaking on behalf of the organisation and be prepared to travel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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