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13/09 Surabhi Jain
Human Resource Manager at 777 Trades Research Services

Views:220 Applications:35 Rec. Actions:Recruiter Actions:26

777 Trades Research Services - Executive - Digital Marketing (0-1 yrs)

MP/Indore Job Code: 47452

A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team.

- Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads

- Marketing of digital products such as websites and mobile applications in both ways - Online and Offline.

- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, any online marketing campaign

- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Responsibilities :

- Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

- Performing activities relating to Search Engine Optimization on a continuous basis

- Creating and executing SMS and E-mail based marketing campaigns

- Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

- Reviewing and actively managing website and other online assets and sources

- Promoting employer's products and/or services in the digital space

- Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

-Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

- Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

Skills required :

- A unique factor which differentiates Digital Marketing Executives from other marketing professionals is their specialized knowledge of the digital arena. Ideal candidates:

- Should be highly up-to-date with advances in web technology

- Must know all about social networking and viral marketing campaigns

- Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world

- Should be comfortable writing and communicating effectively about technology. They

- Must be able to think creatively about innovative approaches to marketing.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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