Job Title : SEO Analyst

Company : 32Mobiles

Location : Gurgaon

About Us :

32Mobiles.com is a electronics related website committed to providing the latest news, insights, and resources to electronics (Mobiles/Gadgets/Laptops etc) enthusiasts worldwide. We are seeking a dedicated and enthusiastic SEO Analyst with up to one year of experience in on-page and off-page optimization techniques. If you have a passion for electronics and a strong understanding of SEO, we invite you to join our team.

Responsibilities:

On-Page SEO :

- Perform keyword research to identify high-performing and relevant keywords for electronics and gadgets related content.

- Optimize website content, including titles, meta descriptions, headings, and image alt attributes, for target keywords and user intent.

- Collaborate with content creators to ensure on-page content is engaging, informative, and SEO-friendly.

- Conduct regular content audits to maintain content quality, relevance, and alignment with SEO best practices.

Off-Page SEO :

- Develop and implement off-page SEO strategies to build high-quality backlinks and enhance domain authority.

- Engage in outreach campaigns, influencer marketing, and guest posting initiatives to acquire authoritative and relevant backlinks.

- Monitor backlink profiles, analyze competitor backlink strategies, and proactively address negative SEO efforts.

- Utilize social media platforms and online communities to promote 32Mobiles content, engage with the audience, and enhance brand visibility.

Technical SEO :

- Assist in conducting technical audits to identify and resolve on-page and off-page SEO issues.

- Collaborate with the development team to implement SEO best practices, including schema markup, meta tags, and structured data.

- Optimize website structure, URL hierarchy, and internal linking for improved crawlability and indexation.

- Monitor website speed, mobile responsiveness, and user experience, implementing necessary optimizations for optimal performance.

Analytics and Reporting:

- Utilize tools such as Google Analytics, Google Search Console, and SEO monitoring platforms to track website performance, user behavior, and keyword rankings.

- Generate regular reports detailing key SEO metrics, traffic trends, and the impact of optimization efforts.

- Analyze data to identify patterns, opportunities, and areas for improvement, adjusting strategies accordingly.

Qualifications :

- Bachelor's degree.

- Up to one year of experience in SEO, with a focus on on-page and off-page optimization techniques.

- Prior experience in electronics publishing/news publishing or related domains

- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

- Familiarity with SEO tools such as Moz, SEMrush, Ahrefs, and Google Analytics.

- Passion for electronics and gadgets and knowledge of related trends and terminology.

- Excellent attention to detail, analytical skills, and problem-solving abilities.

- Strong communication skills and ability to work collaboratively within a team environment.