3 Minds Digital - Specialist - Search Engine Optimization & Search Engine Marketing (1-4 yrs)
SEO & SEM Specialist
Search Engine Marketing Specialist (SEO/SEM) will be responsible for planning, implementing and managing company's and client's overall SEO & SEM strategy. The specialist will cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Key Responsibilities :
- Plan, develop and implement our SEO & SEM strategy
- Work towards organic search optimization and ROI maximization
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Manage all Campaigns across all Search Engines
- Extensive Keyword Research, Expansion & Optimization and Strategy Development For SEO/SEM
- Responsible for managing all SEO activities such as website architecture, content strategy, link building & keyword strategy to increase rankings on all major search engine
- Display & Re-marketing Campaigns Knowledge
- Good Google Analytics and Goal Setup Knowledge
- Monitoring the success of campaigns using various reporting tools
- Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Team
- Conducting A/B testing across ads and landing page
- Adwords/Bing Certification is a plus ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Knowledge of ranking factors and search engine algorithms
- Research and analyze competitor advertising links
- Proven success in link building and viral strategies
Required Candidate profile :
- 1-3 years of experience in handling clients for a digital agency
- Excellent communication skills both verbal and written
- A natural proclivity to formulate on-the-go strategies while managing the account
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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