24 Task - Email Marketing Specialist (2-5 yrs)
What You Will Be Doing:
- Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting
- Working closely with the Marketing and Sales teams to build campaigns that drive demand generation using Mail-chimp & Intercom.
- Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
- Creating Events, HTML emails, and landing pages through best Tools
- Liaise with Planning team to develop and execute the marketing roadmap across all products
- Create web pages supporting enhanced user experience through progressive profiling
- Coordinating with Sales Operations to segment and collate prospect and client lists for registrants and attendee information
- Design and develop drip campaigns to enable accelerated sales cycle and continuous engagement
- Drawing up email campaign reporting to benchmark and measure success
- Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns
What You Need For This Position:
- Fresher with good HTML knowledge or someone with 2-3 years of experience of working on email marketing and marketing automation tool (Marketo, intercom, mail chimp etc.)
- Should posses working knowledge of HTML/JavaScript, with demonstrated experience designing responsive emails and landing pages
- Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software
- Should be able to build high impact innovative Nurturing campaigns using a Marketing Automation tool
- Attention to detail, deadlines, and the ability to prioritise and execute multiple tasks, simultaneously
- Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
