11/02 Tania
HR at 18th Technology

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18th Technology - Digital Marketing Expert (4-15 yrs)

Noida Job Code: 63021

- Reviewing and analyzing client sites for areas that can be improved and optimized.

- Preparing detailed strategy reports Compiling and presenting SEO guidelines.

- Identifying powerful keywords to drive the most valuable traffic.

- Running PPC campaigns.

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition.

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Knowledge of ranking factors and search engine algorithms.

- Writing powerful calls-to-action to convert visitors.

- Writing effective SEO content for blogs, websites and social media accounts.

- Developing link building strategies.

- Analyzing keywords and SEO techniques used by competitors.

- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.

- Team building and handling.

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