12th Wonder - Manager - Product Marketing (4-6 yrs)
Product Marketing Manager
Role : Product / Content Marketing Manager : Immediate Joiner / Serving Notice period
Key Responsibilities :
- Develop product messaging that differentiates new products and services from others in the market.
- Work directly on content creation and engagements
- Responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
- Communicate the value of new products and services to the sales and marketing team.
- Speak and present both internally and externally to promote the story of our product.
- Develop and implement promotional activities such as promotions and product launches.
- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
- Build highly engaging campaigns across user funnels to increase conversion rates.
- Representing the customer voice in product development, marketing and all related communications.
- Work closely with product development team to determine the most profitable course for each existing and new product.
- Help the marketing team to generate strong momentum ahead of new product launches.
- Increase our digital presence (Website content, SEO and SMM)
Key Requirement :
- 4 - 6 years of Product and/or Content Marketing experience.
- Prior expertise in creating customer centric engaging content from product and technical features.
- Story-telling instincts and creative flair
- Closely follows the content, technology, UX and design trends
- Strong collaboration across teams.
- Proven experience leading cross-functional projects.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
- Very strong written communication and presentation skills.
- MBA degree is preferred.
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