1 Click Capital - Manager - Search Engine Optimization (5-7 yrs)
Requirements and skills :
- Proven SEO experience of at least 5 years.
- In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Develop and execute successful SEO strategies.
- Manage team of SEO Specialists.
- Conduct keyword research to guide content teams.
- Major responsibility will be of handling SEO team and guiding SEO team to perform best practices.
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
