PG Certificate Program in Advertising Management and Public Relations

Navigate the advertising world with skills & knowledge from MICA

Course Snapshot
  • FeeINR 1,25,000 + GST
  • Work Experience0 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
Course Detail

About MICA

MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

Program Overview

One needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online Post Graduate Certificate Program in Advertising Management and Public Relations.

The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

- 5 Day On-Campus Module
- Be a MICA Alumni
- Intensive Advertising & PR Curriculum
- Agency Client Simulation

Who should Attend?

- Advertising professionals
Advertising professionals seeking to build on and refine their advertising strategies basis current market trends and best practices.

- Marketing Managers
Marketing Managers and Brand Managers with revenue responsibilities and responsible for managing the function.

- PR Executives
PR Executives who are keen to understand the new age and emerging trends in this domain.

- Individuals
Individuals aspiring to establish a career in the Advertising and PR domain.

Talentedge Advantage

- Dedicated Student support
- Case study learning
- Convenient class schedule
- Alumni Network
- Classroom based learning
- One on one interactions

Course Schedule

Duration: 12 Months
Start Date: 8th-Aug-2019
Schedule: 1.5 hours every Thursday and Friday from 7.30 am to 9.00 am IST

Desired Candidate Profile


- For Indian Participants - Graduate (10+2+3) with minimum 50% marks in graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Course Modules

Module 1: Marketing
Module 2: Consumer Behaviour
Module 3: Advertising
Module 4: Digital Marketing
Module 5: Public Relations
Module 6: Media Management
Module 7: New Media
Module 8: Client & Agency