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MICA | PG Certification in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding and Marketing Analytics

Course Snapshot
  • FeeINR 87,750 + Taxes
  • Work Experience2 - 30 Years
  • Duration6.5 Months
  • Delivery MethodOnline
Course Detail

About MICA

MICA, established in 1991, is one of the premier business management institutions in Asia-Pacific, known for its prowess towards integrated marketing strategy & communication. MICA has educated thousands of Marketing & Business Leaders in the last 25 years, with alumni stalwarts like Kunal Jeswani, CEO of Ogilvy India; Athreyan Sundarajan, VP, Commercial Strategy and Communication APAC, FOX; Swati Rai, Basel Analyst at Societe General Global Solutions Centre.

Program Overview

This program will give participants hands-on experience on a number of industry standard tools which will make you job-ready. This digital marketing certification course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Program Features

- Earn a reputed Post Graduate Certification from MICA
- Get Alumni Status from MICA.
- Learn through real-life industry projects sponsored by top companies across industries
- Timely doubt resolution by industry experts and peers.
- Personalised expert feedback on assignments and projects
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More

Who should attend

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Desired Candidate Profile

Bachelor's or Equivalent Degree

Course Modules

BRANDING AND COMMUNICATION
-Fundamentls of brand positioning
-Brand Engagement Strategy
-Integrated Marketing Communiction
-International Branding
-Case Studies and tools

SOCIAL MEDIA AND CONTENT MARKETING
-Deep dive into Content Creation
-Advertising on Social Media
-Community Management
-Case Studies and Tools

MARKETING ANALYTICS
-Marketing Data Indentification and Collecton
-Marketing Data Integration and EDA
-Predictive Analysis and Decision Making
-Case Studies and Tools

MARKETING COMMUNICATIONS WITH FOCUS ON PUBLIC RELATIONS
-Campaign Planning
-Developing Creative Communications
-Public Relatons