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MICA | PG Certificate Program in Market Research and Data Analytics

Course Snapshot
  • FeeRs. 100,000+ GST
  • Work Experience0 - 30 Years
  • Duration1 Year
  • Delivery MethodOnline
Course Detail

About MICA

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses. Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

Program Overview

This data analytics course focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making.
The course aims at providing a comprehensive understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions by focusing on practical and conceptual approaches addressed through the sophisticated data analytic software..

Program Highlights

-Gain MICA Alumni status on the successful completion of the course
-Opportunity to earn a PG Certificate from MICA, Ahmedabad
-Live tutored classes not recorded sessions
-Learn Important Concepts in Analytics
-Course designed in close consultation with the industry
-Scheduled classes at convenient timings for working professionals
-Interactive live sessions with Industry stalwarts.
-3 day on campus module at MICA


Who Should Attend

-Marketing and Research Professionals seeking to gain domain expertise in market research and data analytics
-Executives who require hands on knowledge of statistical tools to perform data analytics.
-Young Enthusiasts who wish to embark on a career in this much sought after knowledg area.
-Marketers and business heads who wish to rely on scientific approaches to assist in strategic decision making

Program Fee

-For Indian Residents - Rs. 100,000+ GST
-For International Students - USD: 2200

Desired Candidate Profile

For Indian Participant - Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Course Modules

-Introduction to market research & Business analytics
-Descriptive Analytics
-Introduction to Probability and Probability Distributions
-Introduction to Basic Inference
-Introduction to Advanced Inference
-Introduction to Multivariate Data analytics
-Time Series Models in Business
-Machine Learning Techniques: Supervised and Unsupervised Learning Techniques
-Introduction to Prescriptive Analytics
-Emerging trends in Market Research