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MICA | PG Certificate Program in Managing Brands & Marketing Communications

Break through to Consumers in New Markets via Effective Communication & Branding Strategies

Course Snapshot
  • FeeINR 70,000 + GST
  • Work Experience0 - 30 Years
  • Duration4 Months
  • Delivery MethodOnline
Course Detail

About the Institute

MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

Program Overview

This course is designed with an aim to provide students with a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of fourth industrial revolution.

Program Features

- Learn from the best at MICA
- MICA Alumni status
- Integrated Marketing Communication
- Get a PG Certificate from MICA
- 360-degree view of brand management & marketing communication
- Pedagogy comprising Case Studies and Real Examples from the Industry

Who Should Attend

- Marketing managers & Sales Managers with revenue generation responsibilities
- Young professionals who want to gain deeper understanding of marketing
- Brand Managers & Leaders responsible for managing the function

Course Schedule

- Duration: 4 Months
- Start Date: 17th Feb 2020
- Time Commitment: 1.5 Hours every Monday & Tuesday from 06:00 pm to 07:30 pm IST

Desired Candidate Profile


- For Indian Participants : Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants : Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.

Work Experience

- For Indian and International Participants : Interns/Working professionals.
- For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.

Course Modules

Module 1: Introduction to Brand Management
Module 2: Brand Image, Brand Identity and Brand Equity
Module 3: Brands and Consumers
Module 4: Brands and Social Media
Module 5: Brand Positioning
Module 6: Brand Extension
Module 7: Managing Brand Over Time
Module 8: Brand Portfolio Management
Module 9: Brand Metrics
Module 10: Introduction to Integrated Marketing Communication Mix
Module 11: IMC: Evolution and Growth
Module 12: Understanding Content of Communication
Module 13: IMC in the Digital Age - Media Mix
Module 14: The Power of Strategy/ Big Idea
Module 15: Brands with Purpose - Managing Brand Reputations
Module 16: IMC - Cases
Module 17: Contemporary Issues and Future Trends