Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting

IIM Udaipur | Chief Business Officer Programme

Drive Innovation, Foster Growth, Take The Lead And Succeed

Course Snapshot
  • FeeINR 3,39,000/- + GST
  • Work Experience5 - 30 Years
  • Duration12 Months
  • Delivery MethodBlended- Online
Course Detail

Programme Overview:
The Chief Business Officer Programme from IIM Udaipur is an intensive 12-month programme that will equip you with the skills and knowledge to thrive in today's fiercely competitive business landscape. In this programme, you will acquire expertise in formulating and executing commercial plans, overseeing sales and marketing functions, and cultivating and guiding high-performance teams.

Programme Outcomes:
● Tailored for C-Suite Learning
● Learning from Business Experts
● Engaging CXO Experiences
● Insights from Consumer Culture Lab
● Network with Sales and Marketing Leaders
● IIM Udaipur Executive Alumni Status

Desired Candidate Profile

● The minimum education qualification for candidates to apply for this programme is a UG Qualification. Either a Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.
● Candidates with two years of Master's Degree or equivalent from a recognized University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.
● Candidates require a minimum of 5 years of work experience post-completion of the qualifying education mentioned above.

Course Modules

Viewing Marketing Strategically: In this module, learners will gain exposure to core concepts of marketing strategy from the perspective of C-Suite and insights into demonstrating value creation in the minds of consumers.
● The Changing Role of Marketing
● Shaping Competitive Markets
● Developing Partnerships and Strategic Alliances
● Creating Sustainable Competitive Advantage
● Essential Business and Financial Metrics
● Marketing in a Digital Environment
● Sustainability and Marketing Ethics

Masterclass 1 - AI - Powered Marketing

Selling Strategically:In this module learners will gain insight into sales strategy in different scenarios and how that can be leveraged to grow business organically.
● Translating Corporate Strategy to Sales Strategy
● Multi-Channel/ Omni-Channel Management
● Sales Force Planning, Allocation, Recruitment, Mentoring, and Incentivising for Success
● Demand Forecasting, Sales Planning, and the Use of Data
● Contexts in Sales - B2B vs. B2C (and D2C), Urban vs. Rural, KAM, Services, Retailing

Masterclass 2 - Sales Automation

Building Customer-Centric Organisations - The Role Of Analytics:In this module learners will gain an understanding of the customer life cycle and exposure to leveraging analytics for maximising CLV.
● Business Impact of Customer-Centric Organisations
● Mapping Customer Journeys
● Measuring Customer Lifetime Value (CLV) - Engagement and Churn
● Leveraging Advanced Analytics for Customer Centricity
● Emerging Trends in Marketing Analytics

Masterclass 3 - Performance Marketing and New Growth Drivers

Growth Marketing In The Digital Era: This module explains the nuances of sales and marketing in this digital age. You will get to learn the strategies around leveraging digital transformation to grow business.
● Changing Organisations - Digital Transformation
● Acquainting with the Digital Marketing Landscape
● Customer's Journey in the Digital World
● Digital Marketing Channels and their Impact
● Measuring Success of Digital Marketing Campaigns

Masterclass 4 - Consumer Decision Journeys: Digital Pathways

Product Management And Promotion: This module explains the critical areas of product management such as design thinking, portfolio management and product marketing.
● Design Thinking / Customer Perspective to New Product Development
● Portfolio Approach to Product Lifecycle Management
● Go-To-Market Strategies
● Strategic Integrated Marketing Communication for the Product Portfolio
● Advertising in a Digital World & the Relevance of Traditional Media
● Ad Agency Management

Masterclass 5 - Building Credibility through PR

Adopting A Portfolio Approach: This module will instil learners with a strategic view on portfolio management while covering key areas such as pricing strategy, brand strategy and marketing strategy.
● Leveraging Innovation in Marketing
● Moving Beyond Functions: Leveraging Brand Portfolios
● Pricing Strategies for Brand Portfolios
● Implications for B2B Marketing Strategy

Masterclass 6 - Marketing Innovations in the Non-for-Profit Sector

Decoding Business Financials: This module provides learners with key insights into finance for the CBO role while understanding critical levers that can impact business outcomes.
● Decoding Financial Statements
● Planning and Analysing Business Financials
● Assessing Cost Implications
● Strategic Implications for the Marketing Function

Masterclass 7 - Taking Marketing Decisions through the Financial Prism

Leading In The C-Suite: This module covers key areas of talent and people management that is critical for C-Suite.
● Managing Large Teams
● Adopting a Value-Based Leadership Approach
● Decision Making in the C-Suite
● Negotiating Effectively
● Communicating to Persuade
● Collaborating Cross-Culturally

Masterclass 8 - Creating Moments of Truth. IGS CXO Simulation