Responsibilities :

- Marketing communication building. Identifying the right keywords and triggers which need to be pushed in the communication to drive consumer behavior.

- Being an owner for all content/copy on the website and doing everything that's needed to ensure a great user experience from a content perspective

- Perform market research to identify current enterprise trends and topics for marketing collateral.

- Prepare content to drive Simplilearn's B2B business based on briefs for a variety of purposes. This would include white-papers, eBooks, articles, infographics, video clips, and other media.

- - Responsible for conceptualizing, writing, reviewing and finalizing the content for various marketing, sales and business collaterals such as thought leadership content, product briefs and brochures, reports, website & landing pages, company blog, event presentations, social media, press releases etc.

- As Content Specialist, the candidate will help communicate the product value proposition to clients through captivating thought leadership content that dives deep into the clients- domain.

- Creating high quality, value adding content on a daily basis as required for marketing campaigns, sales collateral and business documents.

- Conduct online research to identify industry trends and gather insights to develop fresh, interesting and relevant content.

- Ability to - interview- subject matter experts and capture their thoughts to create compelling thought leadership content.

- Ability to identify the most important details from a large set of data and the ability to convert complex raw data into reader-friendly and simple-to-understand text, info-bites and info-graphics.

- Writing SEO friendly content for blogs and articles.

- Ability / interest to learn new topics related to the procurement and IT industry.

Desired Skills and Experience :

- Great writing skills.

- Ability to understand different user groups and write content across a wide array of areas

- Ability to edit very detailed write-ups into short and precise content, which still captures all essential information

- Eye for detail

- Proven experience in writing enterprise content adhering to global standards of messaging and language tailored to the needs of an enterprise audience.

- Strong command over the English language.

- Ability to craft content for a US/American readership, including style, tone, and grammar (American English).

- Preferably Bachelor in Journalism, English Honors- or any other education that's relevant for high quality content writing

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