HR Business Partner at NiS Consultants
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Senior Content Writer - Internet/Online (5-7 yrs)
Experience : 5-7+ years of technical and Marketing Content creation experience
Basic Qualifications : BA/BS in Marketing (with a solid understanding of SEO)
Responsibilities:
Create compelling, high quality website content around relevant, high converting technical and marketing topics
Conduct keyword research to identify content gaps, assign keywords to pages and optimize existing pages including all copy components of a webpage (title, description, copy, alt tags etc.)
Perform in-depth research in order to understand each of AWS's product and service offerings
Keep informed on the master content calendar of product launches, events, webinars, new web pages planned, and any other content opportunities and timing to inform the SEO content optimization calendar
Write, edit, proofread and optimize copy for other digital marketing campaigns and content programs as needed including webinars, infographics, blogs, videos, events, social etc.
Ensure the timely and successful delivery according to project needs and objectives
Conduct competitive analysis using a variety of search engine research tools
Take ownership of improvements to traffic and conversions
Communicate clearly the progress of daily/weekly initiatives to internal stakeholders
Stay up-to-date with the latest trends and changes with SEO and major search engines
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