Manager at Portea Medical
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Portea Medical - Assistant Manager - Email Marketing - Systems & Creative (3-5 yrs)
Job Summary :
Responsible for creating and executing email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
Primary responsibilities
- Design and implement direct email marketing campaigns.
- Proofread emails for clarity, grammar and spelling.
- Should have good knowledge of domain reputation and in boxing.
- Ensure mobile-friendly email templates.
- Develop a personalisation strategy.
- Purge non-deliverable email addresses and opt-outs.
- Include persuasive 'call-to-actions' in advertisements and promotions.
- Use statistical analysis and reports to create campaigns.
- Upgrade email templates using graphics, personalisation and advanced features.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
- Analyze campaign performance and suggest improvements.
- Report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
Requirements :
- Proven work experience as an Email marketing specialist or Digital marketing specialist (2-4 Years).
- Hands on experience with HTML and content management systems.
- Knowledge of UTM tracking modules.
- Understand Mobile Marketing Association (MMA), Google and other mailbox - Guidelines and Regulations.
- Proficiency in marketing automation technology.
- Familiarity with analytical and database tools.
- Excellent written communication, creative and copy writing skills.
- Strong project management skills.
- An ability to work under tight deadlines.
Degree : Master's in Marketing or relevant fields.
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