Mandatory Criteria

- Education: MBA (full time) & Graduation (Full Time)

- Good communication skills

- Must have completed 18 months in the current organization/profile

- Notice Period: Ability to join within 30 - 45 days

- Stability of career important

Job Description

Position Title: Marketing Manager

Reports to: Marketing Head

The applicant must have hands on experience in media marketing, ability to create fresh Concepts to drive viewership while providing opportunities for sponsorship. He/she must Have the ability to think on the brand and contribute to building it and must be a stickler for Processes that need to be carried forward to the rest of the team.

The duties & responsibilities will include but are not limited to the following.

Duties & responsibilities

Strategic Responsibilities

- Brand Management & brand communication

- Create higher profile of visibility by seeking strategic print, outdoor and other media

Partnerships.

- Focus on alliances that contribute to viewership and drive PR mileage

Operational Responsibilities

- Execute brand and sponsor activities on-ground

- BTL/ Field marketing/ promotions/ brand activation.

- Drive PR with the national PR team to keep media interested in the brand, nationally

- Ensure smooth functioning and relationships with partners (Barters) by coordinating

Internally for their needs

- Regular reporting from and to other cities on brand developments and Activations.

Needs to be a facilitator of information between corporate office and rest of the cities

- Set benchmarks in process compliance

Developmental Responsibilities

- Drive digital extension and loyalty for listeners towards the brand

- This would include the following:

Strategic year long tie-ups in the digital space (including online and mobile)

All brands campaigns and spikes will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies

Commercial Production

- Client Integrations

- Spots

- Creative Pitches

- Audits / Reviews

Creative approach for all Content including Spikes

- Objective setting on a quarterly basis

- Design national level creative solutions

- Creative Audits

All Processes & Systems for the Creative team across

- Driving and managing weekly Creative meetings

- Total Quality Management

- New Hire Training and identifying ongoing training & development needs

- Regular process audit and constant evolution of processes

- Regular process audit and constant evolution of processes

Programming & Marketing Budget

- Local

- Contracts & Agreements

Required Qualifications and Skills

- MBA or a Post Graduate Professional ( Full Time )

- Strong management & leadership skills and excellent communication skills

- Result Oriented and Capacity to operate in a growth environment that is increasingly competitive

- Set the highest ethical and professional standards & lead by example

- Comfortable with change & ambiguity

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.