Job Description :

Role Objective :

In-depth experience in marketing & brand management

Extensive Marketing & distribution experience

Channel sales & management, retail & institution sales, Modern Trade Sales

Market Intelligence & information

Job Description :

Involved in formulating & implementing annual business plan, in order to achieve profitable volume growth & increase market share in respective product categories

Attends key account meetings, trade shows, market visits for presentation, relationship building and trend/market research.

Analyze and report category business performance on a monthly basis.

Assists work with Marketing Brand Manager to help coordinate and develop category initiative for selling and marketing tools.

Identifying new business opportunities (product & markets).Range planning, product mix decisions, category planning & mgt.

Brand promotions & product launches & managing events.

Managing the sanctioned brand budgets & executing & optimizing promotions spend for maximum deliveries & monitoring of sales budgets achievements in relations to marketing spends.

Understanding & monitoring thru research for changing consumer behavior, which influence the products market development.

Conceptualizing & implementing promotions activities, forged strategic tie-ups for bridging the gap.

Manage Events for Brand Portfolio in liaison with the respective promotional agencies.

Established Comprehensive Sales promotions, brand promotion & distribution network as well to establish new product-lines & drive sales of existing product-lines.

Devise Pricing strategy for both wholesalers & retailers. Maintain parity for both wholesale & retail format.

Keep updating about competitions to Sales team & activate necessary action for counter measures

Imparting technology updates to sales & marketing team through literatures & training program.

Supervise & Undertake Business development activities with existing product-line.

Optimum Distribution Management with checks & balances.

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