Co-Founder & CEO at Efficient Bazaar
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EfficientBazaar.com - Assistant Manager - Digital Marketing (1-4 yrs)
Duties and responsibilities :
- Plan and execute all SEO/SEM, lead generation, email marketing, social media and display advertising campaigns.
- Build a database (email and phone contacts) for all potential leads through secondary search using different possible channels
- Handle first level responses from the email campaigns and assign it to the relevant pre-sales or sales team
- Write copy for email marketing campaigns & see end to end execution for mailers. Should have working knowledge for operating tools like Benchmark, Mailchimp, etc.
- Coordinate with external media agency to setup and manage SEO/SEM efforts
- Measure and report performance of all digital marketing campaigns, and assess and optimize against goals (ROI and KPIs).
- Collaborate with internal teams to create landing pages and optimize user experience.
- Take new initiatives to achieve above goals
Requirements :
- Proven working experience in digital marketing, lead generation and lead nurturing
- Excellent verbal and written communication skills
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Knowledge of Google Analytics and excel for performance measurement
- Should be flexible, responsive and can work independently as well as in a team.
CTC Range : 4-6 LPA
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