Job Title: SEO Manager

Job Location: Sec-1, Noida

Exp. Required: 5-8 Years

Management Areas of Responsibility

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of SEO strategy

- Collaborate on client strategy and goal definition for success

- Contribution to the company blog, social media, and forum community

- Create SEO case studies

- Create competitor SWOT analysis

- Stay on top of current search engine news, trends, SEO best practices, and emerging items of interest and sharing these with the rest of the team

Functional Areas and Project Management Responsibilities :

- Work with the Product Head to test, plan and successfully execute on ROI positive SEO initiatives.

- Set up a process to continuously educate, collaborate with design, content, product and technical teams to implement SEO best practices across all website properties to ensure search engine optimization compliance

- Research emerging applications to advance the current SEO efforts.

- Align business, product, development and SEO activities for the highest traffic impact

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and app

- Provide recommendations and execute/ manage strategies for content development in coordination with SEO goals - general and keyword specific

- Implement and administer search engine tools (XML sitemaps, search console tools, GTM)

- Initiate and lead SEO expertise to product plans including site redesigns, product enhancements, and new site features by contributing to the Product department BRDs/PRDs

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Communication to team on project/ campaign development, timelines, and results

Professional Skills & Qualifications

- 4+ years of sound experience in Search Engine Optimization (SEO)

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Experience working with CMS and building/ administering content in multiple CMS environments

- Experience with technical aspects of SEO from optimal site architecture to proper coding of HTML, CSS and JavaScript

- Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe Analytics as well as internal reporting tools

- Graduation/ Post Graduation degree required

- Familiarity with online SEO resources, tools, blogs, forums etc.

- High-level proficiency in MS Excel, PowerPoint, and Word

- Exceptional written and verbal communication skills with experience writing optimized web page content, META titles and descriptions

- Should have relevant Google certification.

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